Dhaka Bank PLC Signs Master Service Agreement with Markopolo AI to Strengthen Digital Monitoring and Brand Intelligence
Dhaka Bank PLC has signed a Master Service Agreement (MSA) with Markopolo AI for the subscription of its DeepDive Social Listening & Brand Intelligence Platform, aimed at strengthening the Bank’s digital monitoring, data-driven decision-making, and customer-centric brand management capabilities.
The signing ceremony was held on August 19, 2026, at the Head Office of Dhaka Bank in Gulshan, Dhaka. The agreement was signed by Mr. A M M Moyen Uddin, DMD & COO of Dhaka Bank PLC, and Mr. Fahmidul Hasan Fahmid, Strategic Growth Officer & Business Partner of Markopolo AI, on behalf of their respective organizations.
The signing ceremony was attended by Mr. Osman Ershad Faiz, Managing Director & CEO; Mr. Mohammad Asif Hossain, EVP & Head, IT Division; and Barrister Farzana Ahmed, EVP & Head of Legal Affairs Division of Dhaka Bank PLC.
Representing Markopolo AI were Ms. Tasfia Tasbin, Chief Executive Officer, and Mr. Salman Saafi, Lead, Product & GTM, along with other officials from both organizations.
Under the agreement, Dhaka Bank PLC will leverage the DeepDive platform to monitor and analyse relevant digital conversations, sentiment, brand mentions, and competitive activities across major digital platforms. The platform will enable the Bank to generate structured insights from digital conversations and identify sentiment trends, emerging signals, and potential brand-related risks.
The adoption of DeepDive is expected to support more informed decision-making across the Bank’s brand management, customer engagement, and digital reputation monitoring initiatives, further strengthening its ability to understand and respond to evolving customer expectations and the digital environment.
The partnership reflects the shared commitment of Dhaka Bank PLC and Markopolo AI to leveraging technology, data, and digital intelligence to accelerate digital transformation, enhance customer understanding, and build a more informed, responsive, and customer-centric banking experience.